How to Sell on Amazon as an Individual: A Brief Guide

When you first visit the main Amazon selling page, you will notice that there are two different selling accounts that you can choose from, professional or individual. Although the Professional account has plenty of advantages, and it could be the perfect match for someone who is using Amazon’s selling platform for the first time, if you’re curious about how to sell on Amazon as an individual, we’ll talk about the steps needed to create your account and the overall benefits of the program.

Benefits of Having an Individual Amazon Selling Account

The central premise behind the Individual plan is to give first-time or low-quantity sellers the ability to get a basic set of tools to help them list their products on the Amazon Marketplace. As it is the most basic account, you can guarantee that it’s easy to use and has a variety of advantages that you’re sure to appreciate.

1. Cost-Effective

For someone who doesn’t need access to selling tools for a high volume of products, you’re going to find that the Individual plans are far more cost-effective than the Professional plans, as the Professional ones are $39.99 per month. Instead of having a set fee that you have to pay on a monthly basis, as a single seller, you will pay a fee per item that you have listed every time something sells. For example, if you’re selling baseballs, every time a customer buys one you will be charged a $.99 fee per item.

Depending on what you intend on selling on the Marketplace, there may also be other fees involved that is why it’s advised that you look at the selling plans and fees from Amazon.

2. User-Friendly Tools

Another huge benefit to having an Individual plan is that you won’t have to worry about getting overwhelmed with a ton of metrics that may not be useful to use as a small-sized seller. Professional sellers are typically going to be dealing with larger inventories, which means they’re going to want as much information as possible, while as an Individual, you’re not going to need access to as much. This helps to keep your platform straightforward, even if you’ve never sold on Amazon in the past.

3. Full Control over Your Operation

Although Individual sellers can use the Fulfillment by Amazon (FBA) service, it’s not the most economical option, which means you will be responsible for packing and shipping product yourself. This gives you complete control over your entire operation so that you can get the real feeling of owning your own business without having to involve a middleman. Opting out of the FBA service also helps to keep more money in your pocket since you won’t have to pay additional fees.

Steps for Selling on Amazon as an Individual

Below, you will find all of the necessary steps to get your store set up and ready to sell on Amazon’s platform.

Step 1: Gather All of the Required Information

The very first thing that you will need to do before you even begin signing up for a seller account with Amazon is to gather all of the information you’ll need for the account. This includes your business name, legal name, contact information for both your customers and Amazon, banking information, and your “Ship From” address. Once you have everything that you will need, you can visit Amazon’s website and begin signing up for your account using the online wizard.

Step 2: Sign up for an Amazon Account

The signup process for seller accounts on Amazon is equally as simple as signing up for a regular purchasing account, which is excellent for first-time sellers. When you start setting up your profile, you’ll have to input the information mentioned above and you will also need to choose between a Professional and Individual account. As soon as you’ve finished being walked through the signup process with the online wizard, you can proceed to the next step.

Step 3: List Your Products

Now it’s time that you get all of your products listed on the website so that they can start selling as soon as possible. At this point, you will need to determine whether you are selling an item that is already listed on Amazon, such as a baking whisk, or something that isn’t already offered on Amazon. In the event that it’s an existing product, there’s far less information that you’ll have to input, but with a new product, you’ll have to create a UPC and SKU as well as come up with a title and product description.

Once you have successfully added all of the required information for your soon-to-be selling products and you have an idea of how to sell on Amazon as an Individual, it’s time to decide whether you want to self-ship or opt for FBA.

Step 4: Choose Your Shipping Option

As mentioned, the idea of using Fulfillment by Amazon isn’t always the best for people who are starting out with a small amount of inventory, as you’ll be paying more fees which will surely take away from your profits. However, if you’re not interested in being responsible for any of the shipping process, it’s recommended that you opt for the FBA service as it streamlines every single sale.

Step 5: Wait for Purchases

Now, all of your products should be listed and available for Amazon buyers to find and purchase to their heart’s content. With every purchase, Amazon will add it to your Individual seller account, and you will receive direct payments on a pre-arranged schedule, helping you to continue funding your online venture.

Final Thoughts

There’s a reason as to why plenty of sellers decide to use Amazon’s Marketplace instead of hosting their own website to sell their products: it’s simply easier, and all of the infrastructures are already in place. When it comes to learning how to sell on Amazon as an Individual, there is an assortment of benefits that you’ll be able to reap without having to put a lot of effort into the task and they’re all available for a far less expensive fee than a Professional account. You’ll surely be well on your way to establishing yourself as an independent seller by using this guide and choosing all of the right account options for your specific needs.

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